blogs
is your company blog-challenged?
How many times have you clicked on a company’s blog only to find that the last entry was written months earlier, probably for the last website redesign?
This common problem raises to two important points about blogging:
1. Blogging is worth doing
Whether they follow through or not, most companies go to the trouble of putting a blog page on their websites for a reason.
They understand that blogging is a valuable marketing tool—and the research backs them up:
Blogs give websites 434% more indexed pages and 97% more indexed links. (Yahoo Advertising Solutions)
B2B companies that blog generate 67% more leads per month. (Yahoo Advertising Solutions)
Social media and blogs reach 8 out of 10 of all U.S. Internet users. (Yahoo Advertising Solutions)
In 2012, 92% of companies who blogged multiple times a day earned a customer through their blog. (HubSpot)
Also in 2012, 81% of marketers rated their blog as useful or better. (HubSpot)
2. Regular blogging is hard to keep up
No matter how good your intentions are, it takes a lot of time, skill, and effort to pump out a steady flow of blogging content for your prospects and customers. And the sad truth is that people notice when you can’t keep it up.
Let North Shore Strategic Content help.
Our expert team of writers are passionate about creating compelling, well-researched blogs crafted exclusively for your prospects and customers.
Contact us today for a free consultation.