our process

Why Making News Is So Important to Your Business

At the heart of every great online marketing strategy is a rich supply of quality content—original, news-driven stories that capture the attention of your prospects and customers, draw them to your company and products, and keep them coming back over the long-term.

When it works, online marketing can be a powerful revenue generator. Prospects can find you on search engines. Become nurtured, qualified leads. Engage with you like never before.

But without original content—news items geared directly towards their interests and needs—online marketing is like an engine without oil.

What Makes News?

A good news story tells people what they need or want to know. They find it interesting, exciting, unique, or important.

The more timely your story is and the more directly it impacts your audience, the better. But regardless of when your story breaks, it needs to be told in a way that imparts new and significant information to your audience.

At North Shore Creative Content, our team is made up of skilled writers, editors, designers, producers, directors, and videographers with years of experience producing newsworthy content for businesses.

Here’s how we do it:

Step 1: Conduct In-Depth Research

This first step is critical to the success of your entire content development strategy. Before we write a word or set up a tripod, we make it our business to understand your business—your industry, your company, your team, and your corporate culture.

Through an involved process, we find out what makes your brand unique. We identify the key experts, motivators, and storytellers we should access, both within your team and in your industry.

Then we work with you to get a clear picture of your target audiences—their needs, wants, and goals. By understanding what makes them tick, both online and offline, can we move on to Step 2 and Step 3.

Step 2: Build a News-Making Strategy

With a clear understanding of you and your audience, we develop story ideas that will appeal to the people you want to reach.

We determine the best way to deliver these stories. Then we develop a detailed production schedule, building in a structure that allows us to respond quickly to breaking news.

Step 3: Make News

Once your strategy is complete, we begin our production process, publishing newsworthy content regularly and promoting it through the social media platforms your prospects and customers use most.

At North Shore Creative Content, we are passionate about delivering cutting-edge content that levels the online playing field for our clients and establishes them as leaders in their fields.

Whether developing an entire content strategy from the ground up or creating unique showpieces that complement an ongoing strategy, we pride ourselves on saving our clients time, stress, and money at every stage of the process.