written content

2 Reasons Why Quality writing

Is an Online Must-Have

The backbone of any successful online marketing strategy is well-written content for two big reasons:

1) Quality Writing Earns You Search Engine Visibility

If you want Google to find, index, and rank your website, you need a steady supply of original, high quality content. Content written for people, not search engines.

Reused articles and keyword-stuffed blogs just don’t cut it anymore for SEO (search engine optimization). Keeping it fresh and real will earn you a top spot in Google’s rankings.

How do you build a Google-worthy reputation and search engine visibility? By creating well-researched written content that tackles the issues relevant to your industry and by publishing consistently in interesting new ways.

As Google Executive Chairman Eric Schmidt writes, “The true cost of remaining anonymous . . . might be irrelevance.”

2) Your Customers Prefer Quality Writing

If you think nobody reads online, think again.

People don’t read the same way online as they read newspapers, books, and other print media, but eye-tracking studies show they will read information they’re interested in word-for-word.

Concise, objective, well-researched articles are 124% better read than more standard content. (Nielsen Norman Group).

Research also shows that:

• Text attracts attention before graphics. (Neilsen Norman Group)

• Higher quality content causes people to scroll further. (Chartbeat)

• A website’s credibility is important to visitors. They want to know that the information offered is accurate and objective. They ignore any page that sounds or looks like an ad. As Nielsen says, “Web users are busy; they want to get the straight facts.” (Nielsen Norman Group)

North Shore Strategic Content consistently develops written content that sets its clients apart from their competition on Google. We draw in new prospects and turn customers into online communities. Contact us today for a free content consultation.