video Marketing

4 Ways Online Video Can Put Your Business

Into the Fast Lane

As you read this, over a billion hours of video is being watched on YouTube today, and over 2 billion users will visit YouTube this month. Over at Facebook, at least 100 million hours of video content — live streams, ads, posts and stories — will be watched on Facebook, adding up to 8 billion views per day.

Bottom line? On the information highway, video is the fast lane.

It’s where your customers and prospects like to be, and it’s where you need to go in order to engage with them.

Here are 4 stats-loaded ways online video can help your business:

1. Search Engines Love Video Content

If you want your company to appear on page one of Google, your chances will increase by 50 times with video (Forrester Research). Even back in 2012, almost 70% of the top 100 search listings on Google were videos. Imagine what the numbers will be by 2022, when video will account for 82% of consumer Internet traffic (Cisco) 55 Video Marketing Statistics For 2020 by Biteable.

Once they find you, they will engage with you—Google says that over 55% of shoppers use online video while shopping in a store. According to Wyzowl, 66% of consumers prefer watching a video to reading about a product, and 84% of consumers say that watching a brand’s video convinced them to buy a product or service.

2. Video Creates a Cult of Celebrity for Your Business

Why should actors and musicians have all the fun? That instant connection they create with their viewers can also be a powerful way for your business to engage with prospects and customers.

Why powerful? Because a connection can develop into an ongoing relationship:

75% of executives watch work-related videos on business websites at least once a week.(Forbes)
65% of senior executives have been found to visit a company’s website after watching a video.(Forbes)

3. Viewers Engage More with Websites Offering Video

Once your video audience finds you, they’ll pay more attention to you. Videos attract 3 times more links to a website than plain text posts (SEOMOZ). 60% of visitors will watch your video content before reading your website text (Pew Center). And visitors will spend more time on your entire website if they have a video to watch (comScore).

4. Video Directly Increases Revenue

About 90% of online users say that watching a product video helps in their purchasing decision. 64% say they are more likely to buy that product online (comScore).

Other studies have similar findings. Stacks and Stacks, a housewares e-retailer, reports a 144% increase in purchases when users watch one of their online product videos.

Want to join the fast lane?

Let North Shore Strategic Content take you there. We offer an entire range of innovative video products that will capture and keep the attention of your prospects and customers. And we guarantee that you’ll find our production process easy and efficient.