landing pages

Does Your Website Read Like a Coupon Book?

What’s the point of having a killer online content strategy if your landing pages read like a coupon book?

A lot of companies assume that their website copy should sound “salesy,” focusing only on what they do, how they do it, and for how much. But a compelling landing page needs to be about your prospects and customers. Just like any other quality content.

Focus on what makes your company so special, but do it through the lens of your audience. Their needs and interests should always dictate the way you tell your corporate story.

And who better to tell your story than a news team? Let us help. Contact North Shore Strategic Content today for a free consultation.